AMELIA · Brand Guide
v1.0 · June 2026
The Amelia
brand system
How we look, sound, and show up: from ameliadata.com to sales materials. One mark, one cobalt technical system, one B2B voice.
01 - Essence
Real-world human task data for Physical AI.
Amelia collects first-person video of real people completing everyday tasks in real homes - paid, consented, structured, and ready for robotics teams. A collector network on the front end, a robotics data engine on the back.
The name comes from the old root amal: work, industriousness. Everything we make should feel like it respects real people doing real work.
Brand attributes
Human-centeredCrediblePremiumClearSlightly futuristicTrustworthy
We are not
Generic SaaSConsumer marketplaceSurveillance-yOverhyped
02 - Logo & Mark
The mark
A rounded diamond with a centered record dot. The diamond nods to the “amal” idea of crafted work; the dot is the act of recording a task. It is the primary mark and the smallest expression of the brand.
AMELIAB2B · ameliadata.com
AmeliaShort-form text
Keep padding of at least half the mark's height on all sides. Never crowd it.
Mark no smaller than 24px on screen; wordmark text no smaller than 14px.
Rotate, stretch, recolor off-palette, add glyph shadows, or outline it.
03 - Color
PRIMARY
Cobalt
#2E62C9gradient #3D77E0 → #2350B0Cobalt is the brand. Dark cobalt surfaces carry the B2B site; brighter cobalt signals interaction, focus, and important labels.
Cyan is the single secondary accent: for record states, highlights, links, and energy. Never as the dominant surface.
Cobalt scale
mist
#EAF0FAsoft
#C4D1E5muted
#9DB0CCsignal
#6FA0F5cobalt
#2E62C9deep
#2350B0card
#101E34panel
#0B1324bg
#080F1FAccent - Cyan
#7FDDEC#18B6D9#0E8DA8Neutrals
#14171C#444B57#828892#E2E5EA#F1F3F6Neutral 60%Cobalt 30%Cyan 10%
04 - Typography
Headers - IBM Plex Mono
Technical, precise, and direct for hero lines and section titles.Text - IBM Plex Sans
The workhorse for body, UI, navigation, and forms.Labels - IBM Plex Mono
Eyebrows, specs, data, and technical detail.// FIRST-PERSON CAPTURE
task: load_dishwasher · 30fps05 - Icon System
The icon recipe
- Gradient - cobalt #3D77E0 → #2350B0, about 160 degrees.
- Sheen - soft white highlight from top-left.
- Mark - white diamond at about 56% with a #1B3F8C record dot.
- Depth - colored drop shadow beneath the tile.
Use full-bleed square masters at 1024px for avatars, favicons, and partner-facing materials.
06 - Voice & Tone
Clear over clever
Say the plain thing. Buyers are technical; respect their time.
✓ “First-person data from real homes.”✗ “Unlock the future of embodied intelligence.”Human, not hype
Real people, real work. No breathless claims.
✓ “Paid, consented contributors.”✗ “An army of data soldiers.”Specific, not salesy
Concrete tasks and outcomes beat adjectives.
✓ “Paid, consented household task data.”✗ “World-class, best-in-class data.”Calm confidence
No exclamation marks. State facts; don't oversell.
✓ “Start a data program.”✗ “Get started now: it's amazing.”07 - In Use
PRIMARY MARK
AmeliaTalk to us
Machines can't be told. They have to be shown.
AMELIADATA.COM HEADER
SOCIAL AVATAR